OX is one of the biggest Brazilian brands in the hair care industry. It started in 1995 and since then has undergone some transformations. Currently, OX has several lines and dozens of products.
We were hired to develop a new design language for the brand, in addition to rethinking the names of the lines and updating the packaging. To achieve this, we created a new color palette, optimized the differentiation of products and lines, and simplified the names and package info. The result is a unique packaging system, which made the products cleaner and easier to identify.
