"My Voice, My Choice" is a movement that defends safe and free access to abortion across Europe and has the support of a wide network of activists. In addition to aiming to collect one million signatures to pressure the European Commission to legislate on the issue, the group carries out awareness campaigns and works to influence public policies on reproductive health. It seeks, in this way, to eliminate barriers and stigmas to abortion, promoting equal rights and bodily autonomy.
To give visual expression to the movement, we created a modern, accessible identity designed especially to engage with young audiences, one of those most impacted by the lack of access to reproductive rights. The brand was designed to adapt to multiple languages without losing its consistency. Practicality in application was an important issue, and for this we created a simple but strong visual identity. The symbols and graphics have a purposefully “cute” style, bringing lightness to a serious, but essential theme.
